Having an open house has been a proven marketing tactic for decades now. Giving a lot of buyers the chance to look at your house is a great way to gain exposure and interest among buyers. In this article, we’ll discuss in depth how to appeal to buyers in the Knoxville market using the open house.
Tip #1 – Meticulous Staging
Stage your house beautifully. Everything should be spotless and clean. The house should be well lit and lightly scented. The overall impression should be that the house is in top notch condition.
Tip #2 – Collect Contact Information
To increase the likelihood that a buyer will make an offer on your house, it’s important to collect their contact information so you can follow up. Ideally, you want to get their name, phone number and email addresses.
The best way to do this is to have a sign in sheet.
Tip #3 – Provide Snacks
Remember that the home buying process is an emotional one. By providing snacks, cookies, water and/or fruit juices, you’re associating a feeling of pleasantness to visiting your house.
Tip #4 – Have an Amazing First Impression
As an experienced real estate agent, I can tell you that buyers make their decision on a home within seconds. It’s vitally important that you keep your front yard and the entrance to your home in tip top condition. A plastic bag that’s lying around can literally cost you thousands of dollars.
Tip #5 – Have the Price in Mind
Make sure your agent knows what your price range is. This gives your agent the ability to talk about price to qualified buyers on the spot if they’re interested.
These tips will take you a long way towards having an amazing open house. As always, make sure that you’re working with a real estate agent that really knows what they’re doing when you’re selling your house.